SAP Emarsys – AI-Driven Omnichannel Marketing & Customer Engagement

Main Speaker

Learning Tracks

SAP Business AI & Automation
SAP LoB solutions

Course ID

50094

Date

09/03/2026

Time

Daily seminar
9:00-16:30

Location

Daniel Hotel, 60 Ramat Yam st. Herzliya

למידה היברידית – פרונטלית בכיתה או מרחוק LIVE CLASS

Overview

SAP Emarsys empowers organizations to deliver personalized, data-driven customer engagement across all channels at scale. The session highlights Emarsys core capabilities — smart segmentation, real-time personalization, automated lifecycle programs, omnichannel execution, AI-based predictions and loyalty management. Attendees will gain practical insight into how brands create measurable business impact through advanced orchestration, unified data and actionable analytics.

Who Should Attend

Relevant for marketing, ecommerce, loyalty, CX and information systems teams, including: CMOs, VPs of Marketing & Digital, Loyalty Managers, Customer Club Managers, Ecommerce Directors, CX Leads, Marketing Operations, Marketing Analytics teams, IT Managers and Information Systems Leads.

Prerequisites

Course Contents

  • SAP Emarsys overview and its role within the SAP CX landscape
  • Customer data in Emarsys – schemas, smart segmentation and audience building
  • Personalization & Real-time relevance
  • Automation Center – designing lifecycle and event-based programs at scale
  • Omnichannel execution – Email, SMS, Web, App, Wallet, Push and in-store touchpoints
  • AI capabilities in Emarsys – predictive segments, send-time optimization, product recommendations and forecasting
  • Loyalty with Emarsys – points, tiers, member experience and cross-channel engagement
  • Measuring business impact – program performance, attribution and revenue analytics
The workshop will include live demo and Q&A and will be led by BE2SEE experts.
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